Blogs
The Ultimate Guide to Real-Time Bidding for Publishers
If you’re a publisher running a popular tech blog with thousands of daily visitors, yet your ad revenue doesn’t reflect your site’s success. Frustrating, right? This is where Real-Time Bidding (RTB) steps in. It’s the modern solution that turns every ad impression into a competitive opportunity, ensuring publishers earn what they truly deserve. In this guide, we’ll break down RTB,…
Maximizing eCPM: Tips for Publishers to Monetize Inventory Effectively
Let’s say a content creator is managing a niche blog on eco-friendly lifestyle tips. Their site attracts a steady flow of visitors passionate about sustainability, but despite the traffic, ad revenue remains underwhelming. After optimizing their inventory with strategies to boost eCPM (effective cost per mille), they witnessed a 40% increase in ad revenue within a few months. This success…